- By Tammy, Thai Intel’s humanity journalist
Some says the best ideas are created by the individuals, while others say the best idea comes from a group. The reality might be something like not everyone is creative and thus for many of these no so creative people to join in a group-the result could be creativity.
For those who believes that groups is where creativity comes from, as the following article from Idea Connecting says, “Cross Pollination” is one way to germinate ideas.
As Thai Intel reported to our readers, the first country in ASEAN to talk about creative economy is in fact Indonesia who came out with a plan. Not too long after that, Thailand started its own creative economy campaign. Clearly, the Thai creative economy concept originated from Indonesia.
But the creative Thailand concept, created by Thailand’s prime minister, Abhisit, has very much failed. Today few are talking about creative Thailand, but instead of a “Destructive Thailand.” The Thai prime minister is perhaps the most destructive of all-slaugthering about 100 protesters and now through blocking freedom of expression on massive scale, is taking Thailand into a very deep dive of “Divisionism.”
At the crux of that division is between the forces of democracy who sees Thai royalism as not above the law that can be discussed, and the other side of the Thai equation, are the forces of the royalist elite rule of Thailand who are trigger happy to send people to jail for 10-20 years for discussing Thai royalism.
The result is a society where little “Cross Pollination” takes place, but a society of jailing dissidents.
So Thailand is a greatly divided country-where people do not talk or discuss many matters, for various types of fear. Families, friends, or even the work place-in Thailand is divided with people turning their backs on one another.
But the following from Idea Connection, is just to remind Thai Intel readers that perhaps our readers lucky to not be involved with Thailand-and are in countries where “Cross Pollination” can take place.
The following is from Idea Connection:
By Peter Lloyd
More ideas mean better ideas, because more ideas bring more chances of hitting upon a really great idea. You can increase your chances of generating really, really great and new-to-the-world ideas when you enlist a more diverse group of creative ideators. The more diverse, the better.
The key is to reach beyond your comfort zone and outside your normal circle of ideators, advisers, and creatives.
- Why cross pollination works
Just as in the plant world, where new life arises from the introduction of pollen from other plants, all great ideas arise from combinations of ideas that haven’t met yet. In both cases, we call this process cross pollination. You get a greater diversity of ideas by collaborating with a greater diversity of creative people—people from a variety of disciplines, departments, cultures, ages, mindsets, motivations, and orientations.
Here are some examples that illustrate why this works:
Space scientists have delivered benefits to many other disciplines. Now dentists and you, their patients, may someday enjoy the increased comfort and safety of super-tiny x-ray cameras developed for space exploration. Smile!
“The benefits of space technology for dentists”
And then there’s The Cheerios Effect.
“A well-known effect in breakfast cereal helps physicists understand the universe”
Researchers at Harvard and Cold Spring Harbor Laboratory are using light to study smell. They want to understand how our brains distinguish one smell from another. Workout readers know that the Cage of Affinity discourages us from using our senses in unexpected ways. But if our nose nerves work like our retinas in any way, researchers will collect lots of ideas about olfaction that have always been right above their noses.
I think it’s safe to say many problems you struggle with today have been solved yesterday. I’ll even venture to say that every problem has been solved at some point history—from way, way back to what your competitors have discovered recently. You can learn as much from their failures as you can from their successes.
“The art of copying: Scientists tell us that even copying mistakes can be good”
You can find many examples of how drugs created to solve one ailment end up alleviating another. Consider aspirin. Introduced more than a hundred years ago to reduce pain and fever, it has been proven since to prevent heart attacks and strokes. Researchers are looking into its ability to reduce cataract formation and as a preventive against several cancers.
“Parkinson’s drug offers insight into helping cocaine users kick habit”
You don’t have to be an expert to cross pollinate. Amateur and outsider cross pollination works just as well. You could say that smart scientists have been crowdsourcing before the word landed in any lexicon. Thomas Edison may have been the first to announce the tactic of using “ideas from anywhere” to the world but astronomers have enlisted amateurs to cover the night sky with abundant success for a long time.
“Backyard astronomer in Ireland finds supernova”
The 18th-century research of non-scientist Mrs. Ebot Mitchell contains an effective treatment for at least one ailment.
“Housewife Remedy for Scurvy Preceded Medical Discovery”
Who better to invent than an end-user? Here’s evidence that cross pollination scores when the blind lead the blind.
“Blind inventors revolutionize computer access”
Let’s leave the waking world. Surely, just like Friedrich August Kekulé you’ve awaken from a dream to a solution you’ve been working on. Now there’s clinical evidence that napping and dreaming may take your creative game up a notch or two.
“Dreams Make You Smarter, More Creative, Studies Suggest”
Next time: An Inventory of Cross Pollination Resources
Peter Lloyd is co-creator with Stephen Grossman of Animal Crackers, the breakthrough problem-solving tool designed to crack your toughest problems.
- The Key to Innovative Business Ideas: Cross-Pollination (copyblogger.com)
- Video Interview: Raphael Bemporad of BBMG on Using Co-Creativity to Drive Social Change (triplepundit.com)
- The Creative Person’s Guide to Focus, Part 1: A Little Distraction is a Good Thing ” Creative Liberty (creativeliberty.wordpress.com)
- 77 Brain Hacks to Learn Faster, Deeper, and Better (mindpowernews.com)