Red Shirts Focus: Red Shirts Win Decisive Internet Victory-for now

Internet users are like a tribe-and in Thailand, the Internet Tribe is Pro-Democracy
Internet users are like a tribe-and in Thailand, the Internet Tribe is Pro-Democracy

By Terry/Tavivoot

The reds have scored a decisive victory-for now-on the Internet battle front, as tribal warfare and consumers activism forced True Corporation to lift its block of some 40 pro-democracy websites. But the Thai ICT Ministry continues to block some 10,000 sites.

Abisit, Thailand’s PM’s own initiative “I Love Thailand” internet initiative with the “ilovethailand” site was also reported to have been hacked and down around the globe at many countries-as angry pro-democracy internet savvy Thais attacked the site.

CP, the parent of True corporation, is a close ally of the Abisit government and have blocked these pro-democracy sites for over a year now. Traditionally, CP supported all Thai political parties, however, in the last election, it donated significant of money to one party only and that is the Democrat of Abisit.

Last week the reds said they will organize a consumers boycott campaign against Tru Corporation which has a significant interest on internet as a internet service provider. It also told supporters to call up True and the Thai communications oversight unit and complain.

In Thailand the reds have practically cornered the Internet to their cause based on tribal marketing (see attached at the end of article)-or working bit by bit in a wildfire type of strategy that spreaded the pro-democracy and pro-Thaksin message across Thailand and the globe Internet.

Some said they would elevate the issue by organizing a mass “trashing of Apple’s iPhone, which True Corporation, is Thailand’s agent for Apple.

The red shirts have a massive followers throughout Thailand in the middle lower class downward-which is a market True is attempting to penetrate. Additionally, CP is Thailand’s major agricultural and related conglomerate and the reds activity may hurt its many markets that is targeted to the agricultural sector.

However, Thailand’s ICT ministry continues to close down internet sites that it deems a threat to national security and the True Corporation move to life the ban-might cause a negative reaction from the government. CP holds many government concessions in the telecommunications area.

Its news outlet INN, onn True cable-has been a strong voice of support to the government.

In sum, while the reds have won a decisive victory, True Corporation may still put up its blocking again if pressure is bought on by the government. But for now, it looks like a decisive victory for the reds-that the reds will surely follow up on.

Earlier reports from the reds indicated that massive amount of return prints from the Nation Multi Media Group has been returned from E-Sarn and Northern Thailand-the strong area for the Thai pro-democracy reds. A certan bank had also seen a steady flow of people in those regions, axing their account with the bank.

The following is an article on “Tribal Marketing” and it indicates that the massive propaganda effort by Abisit and his right wing is not making any significant impact or penetration with the pro-democracy reds.

Tribal marketing: How do you engage with customer tribes?

Posted by Neil Davey in Customer experience, Marketing on Mon, 06/07/2009 – 06:04

Tribal communities are a sociological phenomenon: Top-down marketing is not effective on tribes

If you listen carefully, maybe –just maybe – you can hear the sound of drums. It’s a sound that’s getting louder. And it’s a sound that is going to represent big changes for marketing. It’s the sound of tribal communities. Of course, the concept of ‘tribes’ isn’t a new one by any stretch of the imagination.

Over a decade ago, for instance, Bernard Cova was talking about tribes and how people’s need to recreate new connections would impact marketing. But technology – and more specifically the internet – has now matured and penetrated society to such a degree that this tribal behaviour has now stepped from the pages of sociological textbooks into the real world.

Dr Marie Taillard, assistant professor of marketing at ESCP Europe business school, and a former colleague of Bernard Cova, explains the need to be in social groups. “A lot of my training is in evolutionary psychology and our forefathers needed to learn from each other in order to survive, in order to find food in order to protect themselves against dangerous risks in the environment,” she says. “That is what we are doing now basically – we are learning from each other where is the best place to find the right food, the right goods, what is going to make us feel warm and protected and so on.”

As predicted, this change in social structure is having an increasingly large influence over the relationship that tribes have with businesses, as illustrated by Michael Bayler, co-author of ‘Promiscuous Customers: Invisible Brands – Delivering Value in Digital Markets’.

“Consumers use social media to filter and resist and reject irrelevant or uninteresting messages, so the tribal consumer is quite happy, amusing himself in his own digital sandpit without having to give attention to advertisements in order to get media the way we used to,” he says. “He can also get extraordinarily relevant and relatively trustworthy current information without paying for it and again without really consuming advertising.

So the question for marketing is how do you get behind this line, to engage with the lost consumer, and how do you get invited back?”

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