Politics and economy may be dragging Thai businesses down, but based on the article by mycustomer.com, about how some of the global’s leading brands got their start in the depression era of the 20s and 30s-
-it is definately time for Thai businessmen and women to start thinking about being innovative and creative again like yesteryears when the Thai people put the curry of India and the duck from China together and created a new thing for the world.
Complete article available at mycustomer.com
As devastating an effect as it had on the world’s economy, many a fortune was made in the Great Depression of the 1920s and 30s. As well as immense poverty and debt, these decades also saw the launch of iconic global brands such as Revlon, Motorola and, ironically, Fortune magazine, which carried a cover price of $1. The leaders behind the brands were able to identify a product that met a customer’s need and which hitherto wasn’t being addressed. Motorola founder Paul V Galvin, for instance, picked up that technicians were fitting home radios into cars and so engaged a team of engineers to build one of the first commercially successful car radios in the world and in doing so created a whole new market.