Globalization: 5) On-Line Behavioral Advertising Under Fire in US

[SOURCE: Wall Street Journal, AUTHOR: Emily Steel]
As the impact of digital advertising on consumer privacy comes under scrutiny, AT&T is taking a stance in support of stricter standards. In its testimony Thursday at a House subcommittee hearing on the issue, the telecommunications heavyweight is expected to advocate more transparency and consumer control in the fast-growing field of targeted ads. Rep Rick Boucher (D-VA), chairman of the subcommittee, said in an interview Wednesday that a statute is needed to regulate how companies collect, share and use data on consumers’ behavior in targeting online advertising.

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